Description

Demand Generation Lead

For more than 50 years, Kastle Systems has been the leader in managed security for commercial real estate. Today, Kastle is at the center of the next evolution of smart buildings—combining cloud-based access control, workplace intelligence, and security technology to power some of the most secure and connected buildings in North America.

Our customers include the most recognizable office towers, multifamily communities, and data centers in the world. As buildings become smarter and more connected, Kastle sits at a unique intersection of physical security, SaaS, and real estate technology.

Now, we're modernizing how we go to market.

Kastle is rebuilding its marketing function to create a modern, predictable pipeline engine aligned directly with revenue. We're looking for a Demand Generation Lead who can design the system, roll up their sleeves, and build momentum fast.

This is a rare opportunity to shape the demand engine for a category leader in PropTech.

The Role

This is a senior, hands-on role for someone who has built demand engines before and understands long B2B sales cycles, complex buying committees, and the importance of tight sales alignment.

You will work directly with Revenue and Marketing leadership to design and execute programs that generate qualified pipeline, not just leads. Early on, you'll be hands-on building campaigns and infrastructure. Over time, you'll help scale the engine as the marketing function grows.

If you enjoy building systems, measuring what works, and tying marketing directly to revenue, this role will give you the platform to do it.

What You'll Do

Own pipeline generation

• Own marketing-sourced pipeline targets and contribution to revenue

• Design and manage the full funnel from first touch to Sales Qualified Opportunity

• Build a scalable demand engine across inbound, outbound support, and search

Design and execute demand programs

• Launch and optimize campaigns across paid search, digital, content, events, and partner channels

• Prioritize programs that drive measurable pipeline growth

• Continuously test and refine messaging, audiences, and conversion paths

Align tightly with Sales

• Partner weekly with Sales leadership on lead quality, pipeline progression, and conversion performance

• Ensure strong handoffs between marketing and sales

• Build programs that support strategic account engagement

Build the operating system for demand

• Establish attribution models, dashboards, and performance benchmarks

• Develop reporting that clearly ties marketing activity to pipeline and revenue

• Be hands-on in HubSpot early while helping define the long-term marketing tech stack

What We're Looking For

• 812+ years in B2B demand generation or growth marketing

• Experience in enterprise SaaS, PropTech, security technology, or commercial real estateadjacent businesses

• Strong experience managing HubSpot and modern marketing automation systems

• Demonstrated success building pipeline-generating marketing programs

• Deep understanding of complex B2B sales cycles and multi-stakeholder buying groups

• Highly analytical mindset; comfortable owning metrics, reporting, and performance optimization

• Confident partner to Sales leaders and executives

Why This Role Is Unique

This role is not about running campaigns inside an existing machine.

It's about building the machine.

You'll help define how marketing drives revenue at a company with a strong market position, an established customer base, and a growing product platform in the rapidly evolving PropTech and smart building space.

For the right person, this is a chance to build a demand engine that directly shapes Kastle's next phase of growth.

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